Privacy policy

Last updated: April 23, 2026

DiscKing operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (“Services”). DiscKing is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make purchases or take other actions through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Data We Collect or Process

When we use the term “personal data,” we mean information that identifies, relates to, describes, or can reasonably be associated with you or another person. Personal data does not include information collected anonymously or information that has been de-identified so that it cannot be used to identify you or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from personal data:

• Contact information, including name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card details, financial account information, transaction details, payment information, and other payment confirmation details.
• Account information, including username, password, security questions, preferences, and settings.
• Transaction information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including information you include in communications with us, for example when you send a customer support request.
• Device information, including information about the device, browser, or network connection you use, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, interact with us, or otherwise provide your personal data to us;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we use them to support certain technology and when they collect or process your personal data on our behalf; and
• From our Shopify Partner partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

• Providing, tailoring, and improving the Services We use your personal data to provide you with the Services, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences and products you may be interested in, sending you notifications related to your account, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating potential returns and exchanges, enabling reviews, and creating a tailored shopping experience for you, such as recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
• Marketing and advertising We use your personal data for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and showing you online advertisements for products and services on the Services or on other websites, including based on products you have previously purchased or added to your cart and your other prior activity on the Services.
• Security and fraud prevention We use your personal data to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or harmful activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other login details with anyone else.
• Communicating with you We use your personal data to provide customer support, respond to you, provide effective services, and maintain our business relationship with you.
• Legal reasons We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, or investigate potential violations of our terms or policies.

How We Disclose Your Personal Data

In certain circumstances, we may disclose your personal data to third parties for lawful purposes consistent with this Privacy Policy. These circumstances may include the following:

• To Shopify, vendors, and other third parties who perform services on our behalf (for example IT administration, payment processing, data analytics, customer support, cloud storage, distribution, and shipping).
• To business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising for you with third parties based on how you interact online with different merchants and websites. Our business and marketing partners use information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising and marketing based on your activity across different merchants and websites. You may exercise your right and opt out of these uses here.
• When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with business transactions such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms of service or policies, and protect or defend the Services, our rights, and the rights of our users or others.
• Marketing and advertising partners, such as Google and Meta.

Marketing and advertising partners may receive information, for example through cookies, pixels, or other similar technologies, so that we can measure campaign performance, carry out remarketing, and show personalized or non-personalized advertisements. We disclose such information only to the extent necessary and as permitted or required by applicable law, and where consent is required, only on the basis of such consent.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data regarding your use of the Services in order to provide and improve the Services for you. Information that you submit to the Services is transmitted to and shared with Shopify as well as third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you. In addition, we use certain enhanced Shopify features that include data obtained from your interactions with our Store, other merchants, and Shopify, to help protect, grow, and improve our business. To provide these enhanced features, Shopify may use personal data collected from your interactions with our Store, other merchants, and Shopify. In such cases, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise rights you may have in relation to the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and about any rights you may have, you can review the Shopify Consumer Privacy Policy. Depending on where you live, you may have certain rights related to your personal data here: Shopify Privacy Policy link.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or a third party. The inclusion of such links by us does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Marketing and Advertising

We also use cookies, pixels, tags, and other similar technologies to display personalized and non-personalized advertising, measure advertising performance, carry out remarketing, and show content and advertisements based on users’ interests. This may include collecting and sharing information with advertising and analytics partners such as Google and Meta.

Where required by law, we request your consent before using analytics, advertising, or personalization cookies and before using personal data for personalized advertising purposes. You can give, refuse, or withdraw your consent at any time through the cookie banner or cookie settings.

For more information about how Google processes personal data, please see Google’s information page:
https://business.safety.google/privacy/

Global Privacy Control

Our website may recognize the Global Privacy Control (GPC) signal. If we receive such a signal from your browser or device and are technically able to associate it with a request, we will treat it, to the extent permitted by applicable law, as a request to restrict data sharing or targeted advertising for that browser or device.

Cookies

We use cookies and similar technologies to enable the operation of the Site, improve the user experience, perform analytics, and provide personalized and non-personalized advertising.

Cookies may be used, for example, for the following purposes:
- Enabling core website and shopping cart functionality
- remembering user preferences
- analyzing traffic and usage
- measuring marketing performance
- displaying personalized and non-personalized advertising

We also use third-party cookies and similar technologies, including technologies provided by analytics and advertising partners such as Google and Meta.

Cookies or identifiers that are not strictly necessary for the technical operation of the Site are not set before the user’s consent in situations where consent is required by law. This applies, for example, to analytics, advertising, and personalization cookies.

Information About Children

The Services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request deletion of that personal data. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal data of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the information to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.

• Right of access / right to know You may have the right to request access to the personal data we hold about you.
• Right to deletion You may have the right to request that we delete personal data we hold about you.
• Right to correction You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
• Right to opt out of sale or sharing for targeted advertising Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal data or to opt out of the processing of personal data for purposes considered “targeted advertising” under applicable privacy laws. You may exercise your right and opt out of these uses here. Please note that if you visit our website with a Global Privacy Control opt-out signal enabled, depending on your location, we will automatically treat this as a request to opt out for the device and browser used to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. In addition to Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.
• Managing communication preferences We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option shown in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You may exercise any of these rights as indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and about any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before fulfilling your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or by lodging a complaint with your local data protection authority. For the European Economic Area, you can find a list of the responsible data protection authorities here.

International Transfers

Please note that we may transfer, store, and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or other equivalent contracts issued by the competent authority in the United Kingdom, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including when we change our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any available rights, call us at , email us at info@discking.eu, or contact us at Piispanristintie 1, Kaarina, 20760, FI. For the purposes of applicable data protection laws, we are the data controller of your personal data.